Entries by Hoogenraad

Email promoting is definitely a fairly easy, productive, and an inexpensive method for modern corporations to get in touch with their customers and also grow their particular incomes. For example, some sort of newsletter enables you to cultivate awareness in your organization and at the same time showing your own experience and depth, your greatest resources for your own business. Distributing some sort of email newsletter keeps your company within the thoughts of one’s growing network. Plus, good email newsletters are usually sent to friends of the actual receiver of the email, thereby developing your network even further.

Learn the facts before you install analytics tools
By: Elliot Harmon

Your website is a place where people – potential supporters, volunteers, and beneficiaries learn about your organization, but it’s also a place where you learn about them. Using various web statistics and analytics tools, you can learn how people are finding your website, where visitors are located geographically, and what parts of your site they’re visiting. You can judge the impact of a particular fundraising letter or ad campaign by finding out how many times the message resulted in an online donation, a newsletter signup, or any other desired action. Used thoughtfully, website statistics can inform website design choices, help you make your website more user-friendly and navigable, and influence your overall communications and marketing strategy.
But is your visitors’ information being used by others? What responsibility do you have to explain to your site’s users what information they’re giving away by visiting your site and to whom? In this article, we’ll explore some privacy issues surrounding web analytics and other website tools. Since Google Analytics (GA) is the most prominent third-party analytics tool on the market, we’ll pay particular attention to it, but the recommendations we offer apply to other third-party services too.

We’ll offer some tips on crafting a privacy policy that explains to your site’s users how you and others will use any information they provide. Having a clear, readable privacy policy is a great idea even if you don’t use GA or a similar service. We can’t decide for you whether to use a third-party web analytics service, but we can help you make a thoughtful decision and take necessary steps to educate your website’s visitors.

This article is intended for readers who are already familiar with the basics of site statistics. If you’ve never thought about utilizing statistics on your nonprofit’s website, start with Idealware’s A Few Good Web Analytics Tools .

By: Alexandra Krasne
Indispensable tools your nonprofit should know about
Print Was This Helpful

Editor's note: This article was compiled with the help of Michael Janofsky using information from the Web 2.0 online event, held from October 24 to 28, 2005, in TechSoup's Emerging Technologies forum. Additional content provided by Ruby Sinreich.
Web developers, designers, bloggers, and even major media outlets have been abuzz with talk of "Web 2.0" this year. Though the term bears the familiar version number so often attached to software products, it doesn't actually refer to any one technology. Rather, Web 2.0 is the moniker for an emerging set of Internet-based tools and an emerging philosophy on how to use them.

By: Michael Fleischner

By now you've heard the term "Web 2.0"... but what does it mean and why is it important for all marketers? Here's a quick explanation and my thoughts on the importance of the Web 2.0 movement.

"Web 2.0" is a weird phrase. It began as the name of a conference, but the people organizing the conference didn't really know what they meant by it. Mostly they thought it sounded catchy. However, "Web 2.0" has since taken on a meaning. There are some interesting new trends on the Web, and it's the nature of a phrase like that to adhere to them.

By: seoalan

Now days with growth of search engines rising. Webmasters feel getting top rated in Google is the ultimate thing. Its spreading like Gold Rush. Everyone wants to get a piece of gold. Looking at this many Search Engine Optimization companies have bubbled up. And the number is increasing as you read this article.

By: Ian Traynor

Viral Marketing is allowing people to give away and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people give away or use. Below are ten high impact viral marketing strategies:

By: John Mahoney

You have your own website, now what? In order to succeed online, you will need website promotion so your site would be visible to everyone connected to the Internet. It is a common belief that all websites are searchable by search engines. It’s not as simple as it seems. Website promotion entails a lot of work.

A new consumer phenomenon is called "tagging" or "folksonomies" (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created.

Email spam is a huge headache for any Internet user, but there are ways to combat those nasty inbox invaders. Find out small steps to take to greatly reduce your spam population.

By: Pat Watt

Lots of companies that have been around for sometime are now not only selling their products in stores and malls, but they also have taken their business and products online. Actually over 95% of them have taken their stores and moved it online.

Today, you are going to read about why it is a good idea to start your own internet business by selling other people's products or even selling your own.

Shall we start?

The concept of Internet marketing began in the nineties. As technology developed, more consumers began using the Internet for entertainment and research. Businesses adapted to this trend and began advertising their products and services online. Internet advertising boomed with the growth of major search engines including Google, Yahoo, and MSN. People of all demographic groups use the Internet, and companies can easily access a variety of vertical markets.

By: Henal Patel

Nowadays, many SEO friendly websites offer tailored and easy to understand online marketing techniques. What’s great about this is that you can customize the strategies that work for you, eliminating the ones that don’t or else you are not interested in. Sound good? Of course it is! You are in control of your destiny and in the fate of your company. But the good thing is that it doesn’t take a huge commitment of time, money, or effort, but can be done in an easy cost-effective way.

One very popular Internet marketing strategy is to publish and distribute an e-newsletter on a regular basis. E-newsletters are essentially emails which may contain content, graphics, links and subtle forms of advertising. In general e-newsletters should be informative in nature and useful to the recipient but should also serve some type of marketing purpose as well. This article will examine e-newsletters and explain how they can be used effectively as a marketing strategy.

By: Nidhi Gupta

HTML Problems Can Prevent Indexing
This is a common problem. Your web designer has created a beautiful page with nice graphics and great Flash animations. Unfortunately, it seems that search engines won’t list your website no matter what you do.

By: rajeev_guglani

Viral marketing is considered as one of the most powerful method of online marketing and advertising. This refers to the method of promoting products and services through the suitable distribution. This marketing technique is not just one of the successful internet marketing method but also considered as most economical method.