Custom web site design directory: WebmastersLookup

Email promoting is definitely a fairly easy, productive, and an inexpensive method for modern corporations to get in touch with their customers and also grow their particular incomes. For example, some sort of newsletter enables you to cultivate awareness in your organization and at the same time showing your own experience and depth, your greatest resources for your own business. Distributing some sort of email newsletter keeps your company within the thoughts of one’s growing network. Plus, good email newsletters are usually sent to friends of the actual receiver of the email, thereby developing your network even further.

Learn the facts before you install analytics tools
By: Elliot Harmon

Your website is a place where people – potential supporters, volunteers, and beneficiaries learn about your organization, but it’s also a place where you learn about them. Using various web statistics and analytics tools, you can learn how people are finding your website, where visitors are located geographically, and what parts of your site they’re visiting. You can judge the impact of a particular fundraising letter or ad campaign by finding out how many times the message resulted in an online donation, a newsletter signup, or any other desired action. Used thoughtfully, website statistics can inform website design choices, help you make your website more user-friendly and navigable, and influence your overall communications and marketing strategy.
But is your visitors’ information being used by others? What responsibility do you have to explain to your site’s users what information they’re giving away by visiting your site and to whom? In this article, we’ll explore some privacy issues surrounding web analytics and other website tools. Since Google Analytics (GA) is the most prominent third-party analytics tool on the market, we’ll pay particular attention to it, but the recommendations we offer apply to other third-party services too.

We’ll offer some tips on crafting a privacy policy that explains to your site’s users how you and others will use any information they provide. Having a clear, readable privacy policy is a great idea even if you don’t use GA or a similar service. We can’t decide for you whether to use a third-party web analytics service, but we can help you make a thoughtful decision and take necessary steps to educate your website’s visitors.

This article is intended for readers who are already familiar with the basics of site statistics. If you’ve never thought about utilizing statistics on your nonprofit’s website, start with Idealware’s A Few Good Web Analytics Tools .

By: Alexandra Krasne
Indispensable tools your nonprofit should know about
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Editor's note: This article was compiled with the help of Michael Janofsky using information from the Web 2.0 online event, held from October 24 to 28, 2005, in TechSoup's Emerging Technologies forum. Additional content provided by Ruby Sinreich.
Web developers, designers, bloggers, and even major media outlets have been abuzz with talk of "Web 2.0" this year. Though the term bears the familiar version number so often attached to software products, it doesn't actually refer to any one technology. Rather, Web 2.0 is the moniker for an emerging set of Internet-based tools and an emerging philosophy on how to use them.

By: Michael Fleischner

By now you've heard the term "Web 2.0"... but what does it mean and why is it important for all marketers? Here's a quick explanation and my thoughts on the importance of the Web 2.0 movement.

"Web 2.0" is a weird phrase. It began as the name of a conference, but the people organizing the conference didn't really know what they meant by it. Mostly they thought it sounded catchy. However, "Web 2.0" has since taken on a meaning. There are some interesting new trends on the Web, and it's the nature of a phrase like that to adhere to them.

By: seoalan

Now days with growth of search engines rising. Webmasters feel getting top rated in Google is the ultimate thing. Its spreading like Gold Rush. Everyone wants to get a piece of gold. Looking at this many Search Engine Optimization companies have bubbled up. And the number is increasing as you read this article.