Custom web site design directory: WebmastersLookup

Blogs and RSS feeds are great marketing tools! Now, if you're like me, you're probably scratching your head and saying, "Wonderful, but what in the world is a blog, and what the heck does an RSS feed?" Let's make it quick and simple. A blog is basically a journal or diary that is kept online. It changes every day as you add new content. An RSS feed is a little more involved.

Who do you turn to, to make your social media marketing plan work? There is nowhere else to go but to ask social media consultants. A lot of people have realized how massively important social network marketing is but some of them do not seem to mind the expertise of social media consultants. They tend to work on their marketing through social media on their own ending up putting up something that does not really work.

by Joe Gillespie
The Web is a wealth of information. Everything you want to know about everything is only a few clicks away at Yahoo or AltaVista. Yet, amidst all this, there are millions of Web pages with little or nothing to say.

Somebody thinks, "Oh, I must have a Web page - everybody else has one!" They try desperately to find something to say and some way to say it. Then, in the realisation that their efforts are somewhat lacking, they turn to 'decoration'.

They have made their second mistake!

By: Hans Lodder

Forrester Research has executed a web-site check on 6 Canadian banks. The results were very bad. The most common short comings were misplaced content and functionality, inefficient task flows, illegible text and poor use of space.

According to Forrester researcher Ron Rogowski:

“To improve the on-line customer experience, Canadian banks need to prioritize fixing problems with known solutions, focus on scenario design, and differentiate the brand experience”.

The Forrester website check reminded me to a question I recently got: When do you know a website is optimal? The real consultancy answer to that is simple: When the site fits your goals.