Custom web site design directory: WebmastersLookup

By: Brian Osborne

To reduce your exposure to such scams it is essential to carefully vet all potential link partners in the first instance. Enter link back partner details in a database. As an absolute minimum, enter their URL, the location of the link back on their site, the page rank of the page on which your link is located, the date of the link exchange and a real e-mail address for the contact person.

Use a good link checking program monthly and contact offenders as soon as you find your link is missing from their site. This is now essential to keep link partners honest. This problem is a direct consequence of the current page rank system and fierce competition for top rankings. It is easier to retain existing link partners than to continually find new ones.

Points to look for when Assessing Potential Link Partners

By: Phoebe Moon
Your home page should contain links which will help both the visitor and the search engines
reach every page in your site. If you have a large site, you can break your site into categories (named for your keywords, of course) and just have a link on the first page to that general category. The category pages contain links to internal pages relevant to that category. Do not use an image as a link. While people can see it, search engines cannot.