Custom web site design directory: WebmastersLookup

by: Ricardo Vidallon

If it doesn’t read quickly, It doesn’t work.

This rule applies to everyone -- from the lofty creative director to the junior designer to the boss who employs them. By "read" I mean a viewer’s ability to comprehend the advertisement or message in less than three seconds. That’s right! You have only three seconds to convey your message. If you have not successfully captured your reader or viewer by then, they will simply move on. Whether you're on TV or the Web, you are one simple click away from being ignored. In print, you're one turn away. Good design is essential whether you're creating a church newsletter or developing a multi-million dollar ad campaign for TV.