By: Mark Lawson
Unless you are a webmaster or attentive to the developments in SEO there is a very real chance you do not know of “Big Daddy”, but Big Daddy definitely knows about you –or at least your website. Google’s latest update is impacting directories all over the world. Described by Google as not a mere algorithm, but a ‘major infrastructure update’, Big Daddy (satirically referred to on some bulletin boards as ‘Big Brother) seems to be an oddly appropriate name for a Google update which sent the SEO and web development world into total uproar over the ranking and indexing of their directories post Big Daddy; that is if one considers the explosion of webmaster bulletin board activity on that topic since the updates implementation. So intense and rapid was the discourse come mid-March that Google engineer and self-appointed webmaster liaison, Matt Cutt, advised Google to set up a team to address the ‘supplemental’ problem faced, for no clear reason.
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